segmentation

Date:   7/31/2022 11:59:04 AM ( 25 mon ago)

Marketers and sales managers: “I wish customers would just buy everything themselves without any extra explanation!”

Clients: “I wish they immediately offered me something that suits me! So lazy to think and understand everything!”

Approximately such thoughts and desires on both sides of the product.

Customer segmentation https://creabl.com/service/segmentation helps to fulfill these desires. It allows you to make communication personalized - to offer customers what they want. Segmentation also helps sales managers - they know the needs of customers in advance and do not waste time telling irrelevant information.

In this article we will analyze:

what is customer segmentation and why is it needed;
What are the types of segmentation?
how online stores and online services segment their customer base;
what are the general methods of customer segmentation;
which service will help segment customers and establish communication with each group.
What is customer segmentation and why is it needed?
Customer segmentation is the division of customers into groups according to certain characteristics or criteria: their geolocation, age, needs, actions on the site, etc.

Thanks to segmentation, you can think of unique approaches to each group of customers, so that each of them feels that your offer is addressed to him personally.

Customer segmentation allows you to:

better understand customer needs;
increase customer loyalty;
keep them;
increase repeat sales and profit from each client - LTV;
cut your marketing budget.
Types of customer base segmentation
Basic types of customer segmentation:

on a geographical basis;
according to socio-demographic characteristics.
More often than not, this superficial segmentation is not enough. Therefore, they use a more in-depth customer segmentation.

Advanced types of segmentation:

psychographic segmentation;
behavioral segmentation.
Additional types of segmentation:

technological;
by activity on the site.
Segmentation by geolocation
This is the division of clients into groups depending on their place of residence, study, work, leisure. Such a classification may be sufficient if geolocation is the determining factor in sales.

Example: the site of a burger shop should primarily attract residents of the city in which it is located.

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