Blog: Terry Blog
by PeterTerry

Why Pricing Matters So Much To Indian Smartphone Buyers?

It’s a no brainer that everyone loves a good deal, especially when it comes to smartphone deals.

Date:   1/15/2020 4:16:28 PM   ( 12 mon ) ... viewed 109 times

It’s a no brainer that everyone loves a good deal, especially when it comes to smartphone deals. It isn’t just limited to us, Indians, but it is a significant global phenomenon. Everyone wants a smartphone that is priced just right! But we Indians want a little more than that. Years of evolutionary constant-bargaining genes have been passed on to us by our ancestors. How do you think we invented the zero?

This isn’t the first time a deal was spotted and devoured by Indian smartphone buyers. A bunch of tiny websites have cropped up all over the Indian web space to cater just for the deal-hungry audience. And why not?

Pricing still remains a major factor when it comes to the Indian market. The only exemption you get is if you name your company Apple and start making an iPhone. Then people look up to you with some respect and say, “one day, one day for sure” when they look at the price tag for an iPhone in a store with best live anime wallpapers app iphone 7. One of the reason why Apple gets this sort of respect is how strictly they control their pricing. Of course the grey market shifts the whole debate in a different direction but the official pricing still remains largely controlled.

Mobile phone manufacturers have had a habit of launching new devices with a higher price point. A few weeks later the price starts to drop. In a matter of a few months the phone becomes much more affordable. Although this is much largely attributed to marketing efforts, the trend is highly predictable by now and most Indian buyers choose for the dust to settle before they buy a new smartphone.

From a broader perspective, I’d divide Indian smartphone buyers into three categories; First, the ones who are super rich. They’ll buy a smartphone the day it comes out, no matter what the price tag says. It’s like a trend thing now. Second, the ones with a decent amount of money but they won’t buy foolishly. This set of Indian smartphone buyers is somewhat becoming a large number. They’re smart, they wait for the reviews and often for the prices to fall. Lastly, there are those who will never buy a smartphone at full price. No frigging way.

In India, the smartphone market is more or less open. There are only a few that come with carrier bundled packages and even those aren’t worth your money. You can simply get a phone and go with your choice of a mobile service provider. This makes switching smartphones a lot more easier than any other market. The second segment of the Indian smartphone buyers I mentioned above love to switch smartphones a lot. At times even more than the first segment.

Another interesting bit about pricing is how smartphones can now easily be financed at almost every other mobile phone store in India. What started off as an exclusive service a few years back is now applicable on both online and offline retail. Apple’s partners in India have been offering iPhones on simple finance terms, most smartphone stores offer smartphones at EMIs now. EMIs are somehow very attractive for Indian buyers. If it’s on EMI, we’ll take it.

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