Blog: Vibrational Health Village
by vibr8


we can all be a part of creating a more sustainable and less destructive cultural environment

Date:   4/6/2007 6:31:23 PM   ( 14 y ) ... viewed 1712 times

Date:   2/18/2007 8:03:56 PM

Though I received the latest issue of Adbusters in the mail a few weeks ago, I just got around to taking a look at it yesterday. Really liked an article by Kalle Lasn entitled "Rewilding" which is about rewilding our cultural environment. There are some other references/uses of the word/concept rewilding on CureZone, and I'll provide a link for one of those as well as a link to the Adbusters website, at the end of this blog message.

I would like to quote in full the "six ways to rewild consumer culture" from Kalle Lasn's marvelous article:

six ways to rewild consumer culture

1. subvertise - take on the archetypal mind polluters and beat them at their own game.

2. uncool - deflate their billion dollar brands with uncommercials on tv and the internet, and mindbombs right next to theirs in urban mindscape.

3. demarket - turn the incredible power of marketing against itself - jolt people into making life altering choices.

4. shift a paradigm - grab the old school practitioners of neoclassical economic "science" by the scruffs of their necks and toss them out of power.

5. become a meme warrior - identify the cultural macro-memes and metamemes - the core ideas without which a sustainable future is unthinkable - and deploy them.

6. revision - on the rubble of the old media culture, build a new one with a non-commercial heart and soul.


There is an entire article about rewilding in the current issue of Adbusters. Recommended reading. Issue date is Jan/Feb 2007.


Here's that promised CureZone link to a piece that refers to rewilding, as it applies to nature, rather than culture:

And here's a link to the Rewilding article in Adbusters:

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