I agree--chugging works for me. And this last time I used the old plug the nose trick and man, it really helped. Just hold your nose, chug, rinse your mouth very well, and voila. In fact, I even went so far as to get my toothbrush ready, drank my oo&j while holding my nose, and then brushed my teeth while still holding my nose. By the time I let go, there was no taste of oil at all! It really made it much better. Works for e.salts too, except I just rinse with water, which tastes sweet after the e.s. brew.