Every now and again someone comes along with new improved products that will revolutionize the world. That is of course under the pretense that these are exclusive to those advertising them. :)
Having said that, based on past history, I'd have to say that I'm a skeptic when it comes to such things. I remember when the HVAC colloidal solution came into the scene. They too advertised unmatched superiority along with a fool proof product in terms of developing argyria. However, as it turned out, these true Colloidal Silver products not only proved to be no better but worst in many cases than the home-made solutions that have been used by people over the many years.
And so for me, I prefer to take such claims with a grain of salt(no pun intended :p).