A bit about me : I hit puberty at 8 years and developed stretch marks on my lower back, hips, side of my butt, inner arms and sides of my breasts. I have successfully lightened them with natural means. They are still very visible but they are smooth like my skin. I tried Biooil to no avail.YOu have to improve the elasticity of skin. SO, YOU MUST SCRUB HARD daily AND APPLY SHEA BUTTER AND COCONUT OIL. this will remove dead skin cells and moisten the area. Moisturizing the body must be a daily regime and drink lots of water and have huge plate of veges daily to improve skin elasticity from the inside. I have showed my stretch marks in public like the beach and tell myself to not care. They are visible but they are smooth and not as awkward. I am cinnamon in color as I am of indian descent. My marks are paler than my skin.