I'd love to think it will catch on, but as a realist, I tend to more agree with DesertRat. As long as it's small and fringe and not taking too much money out of the coffers, alternative health is growing. But I don't think the "establishment" will allow it to become an actual threat to their pocketbooks without Much major mudslinging and character assassination, at the least. If their previous record(s) teach us anything it's that they will stop at almost nothing to protect and increase their profit margin.
OTOH, as an underground movement, more and more people are getting control of their health back. Many alternative movements are still alive and well out in the fringes.