The price for Wally's in the retail stores is approx. $12 - $14 for four (4) candles, at least that's what it is here in NY.
The price online is about half that I do buy them by the dozen and it averages APPROX. $24 - $32 for pkg. of 12. The seconds are less, at about $15 for 12 candles. That's usually what I buy.
The website exactly is www.wallysnatural.com - Then go to the online purchasing dept. which leads to earcandles4u.com - that's where I got mine.