I received the same email. Don't know what to make of it. One thing that crossed my mind was that some web retailers may be selling outdated product. I recently received Superfood from an un-named retailer that was the old Superfood, not Superfood Plus. And Superfood Plus has been out for a year or more I believe. I'd like to think it is quality control issue rather than greed. Perhaps others can shed some light on this.