Very funny but also very true.  

The sizing thing with clothes has already happened in the US.  I don't normally shop for clothes at Walmart but one day I had to go to a meeting but before I did I had to drop my cat off at the vets for surgery.  Well by the time I dropped him off my dress was covered in cat hair and I couldn't go to the meeting with clients looking like that and the nearest store was Walmart so I popped in and grabbed a size 10 to try on and it was so small on me I was shocked.  I ended up having to buy a size 14.

That really ruined my day thinking I must have gained weight and not noticed it.  But I went shopping that weekend to one of my usual stores that was a higher end store and I fit in my normal size 10 surprise, surprise lol.  

That tells me that the high end stores target women who spend more money on clothes, women want to feel like they are smaller than they really are so they will spend the extra money.  This was many years ago but I have learned through the years it's still that way today.  I now buy work clothes at Walmart because they are so much cheaper, I just buy a larger size ha ha.  I still buy the things I will have for years at higher end stores and they are still a smaller size.

Deception always sells, I think the saying goes give them what they want and they'll buy it.  Sad but true.