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The Trust Hormone
Love Hormone, Trust Hormone, or Labor Contraction Hormone...3- 3- 3 mints in one....
Date: 6/7/2005 9:25:30 AM ( 19 y ) ... viewed 1027 times ‘Trust’ Hormone Identified
Breathe and believe: Swiss researchers show that inhaling a hormone called oxytocin makes you a more trusting investor.
June 2, 2005
Researchers at the University of Zurich reported Thursday that a small protein called oxytocin makes you more willing to part with your money, raising the prospect that the hormone could have lucrative implications.
The findings published in the journal Nature suggest that if organizers of an investment conference were to spray the hormone through the air, they could increase the deal flow between attendees.
In the experiment led by Ernst Fehr, 178 men in their 20s were given 12 credits worth 40 Swiss centimes each ($0.32) with which to play an investment game. Some subjects sniffed oxytocin from an inhaler, while the rest were given a placebo.
The results demonstrate that people’s trust levels can be manipulated. Men who inhaled oxytocin invested 17 percent more overall, compared to those who’d received a placebo. They invested the maximum amount 45 percent of the time, while just 21 percent of men who had not taken the hormone invested the maximum.
Oxytocin has been known for many years as an important promoter of maternal behavior. When given to virgin rats it spurs them to build nests, and when neutralized with antibodies it can prevent mother rats from accepting their offspring.
It is also known as the “love hormone” because its concentration in the fluid bathing the brain spikes during sex and breast-feeding.
9th- I believe they shot me up with oxytocin when my labor mysteriously trailed off to nothing- this stimulated the labor through uteral contractions...When I read love and trust -I thought hmmmm...where do labor pains fit in.....?
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