I saw the kelp in the ML "protocol" as supplying iodine, to people most of whom were deficient in it, and that had good effects in many.
I also recognize the molasses as providing many minerals, it being the resinous crud that's left in the bottom of the boilers in the sugar-making process. That resinous crud has all the minerals from the cane or beets or whatever's being used as feedstock.
So I wasn't surprised that folks see benefits from putting essential minerals in their bodies that were lacking them. It makes perfect sense.
I use molasses in my coffee a couple times a week, cuz I like the taste.