eating is an immediate pleasure with instant gratification. doing the cleanse is about a larger pleasure - one that takes time and patience. you're removing toxins that have been built up in your system and if you follow through it'll leave you feeling more alive, more alert, and much healthier. after my last one i couldn't stop getting compliments about how good my skin looked, how much happier i seemed, and just in general how much better i seemed. you'll have hard days where your body aches, you're moody or hungry, but these things will pass and is just part of the cleanse, signifying that toxins are being loosened and removed from your system. hang in there, it's just a matter of time and you're lucky to be in position to be able to choose to cleanse your system rather than praying for your next meal or other, worse life crises.